Includes a new name for this financial services group, an updated mission statement, and a comprehensive messaging platform illustrating “what we say” about the company.
Brand voice development
These voice guidelines include a persona, 3 supporting tactics, and “before and after” examples to demonstrate how to correctly apply the IHG brand voice.
Brand voice development
These voice guidelines include a brand personality, a voice persona with 3 supporting tactics, and “before and after” examples to demonstrate how to correctly apply the Nu Skin brand voice.