The THANKS app offers AT&T customers the chance to win VIP tickets, trips, and a diverse array of prizes. Both the Atlantis and LOVELOUD sweepstakes were promoted across all social media channels.
#WhoAmI Facebook campaign
Each post features an illustration of one of the toy character cars along with a hint related to the character it’s modeled after, enticing users to guess #WhoAmI?
Tweets during GOP presidential debate
Each tweet applies the humorous and provocative voice of Grindr, an LGBTQ+ networking/dating app, to a quote or subject brought up during the 3rd Republican debate for president in 2016.